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Thursday, October 23, 2008

Cognitive evaluation theory

The most detailed explanation for the overjustification effect is cognitive evaluation theory. This theory proposes that tangible rewards (like money) are perceived as controlling or coercive, and act to decrease perceived self-determination and undermine intrinsic motivation. Because unexpected tangible rewards do not motivate behavior during a task, they are less likely to be perceived as controlling, and thus less likely to undermine intrinsic motivation. Informational rewards (like praise) increase perceived self-determination and feelings of competence, and consequently tend to enhance intrinsic motivation.I am just saying......

1 comment:

Anonymous said...

Alls I can say is "huh?"

So, does that mean that a more-than-a-few "atta-girls" in the hand (meaning more often and right now!) are worth more (motivational-wise) than the perhaps/maybe/carrot-at-the-end-of-a-long-stick money prize at the end?

I'm just sayin'...

Well you and me are in the same boat! Here's your life jacket, come on in, the seas are fine!

Love you April!! Hang in there!

(your favorite aunt!) ree